Gothic Dreams
CUSTOM WEBSITE DESIGN
Gothic Dreams is a quarterly book box subscription service curated by bestselling author Paulette Kennedy, delivering a trio of carefully selected gothic horror and suspense novels to the doorsteps of gothic fiction fans every three months, along with handcrafted artisanal goods.
Website: GothicDreamsBookBox.com
Main Website Goals
Educate site visitors about the book box subscription
Lead visitors to easily purchase the latest book box drop right on the website (eCommerce capability)
Highlight the “why” behind Paulette’s inspiration for the book box
Encourage visitors to engage on social media
The Homepage
The homepage opens by immediately setting the stage for a dramatic and eerie bookish product, with a photo of the box sitting on a coffee table.
We then launch into a section that describes exactly how the book box subscription works, and how often they’re released.
The next couple of sections talk more about what the Gothic Dreams Book Box Subscription is, and who is the mastermind behind the product, as well as lots of FAQs to help answer as many common questions a visitor might have regarding the subscription service.
Then we wrap up with a few final calls to action to sign up for the newsletter and follow along on Instagram.
The footer (which shows on every page of the website) includes links to all of the main navigation pages, as well as links to social media platforms, and a final Newsletter call to action.
The Shop Section
The “Shop” landing page includes the book box for the current quarter, as well as an introduction to the tarot-inspired theme. On all of the Shop related pages, we’ve included common FAQs to give ample opportunity to answer potential customers’ likely questions.
The individual product page then teases what’s included in the book box in more detail, and leads the site visitor to easily pre-order the box for the current quarter right on the website.
“Alex is professional, organized, communicative and savvy about the latest trends in web design and branding. She helped me hone in on what my online presence needed to communicate, and created an easy-to-use and maintain website that's also elegant and aesthetically pleasing. I highly recommend her services!”
– Paulette, Author and Founder of Gothic Dreams
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