Queen City Blooms

CUSTOM WEBSITE DESIGN

Queen City Blooms is a boutique wedding floral studio in Springfield, Missouri. They specialize in creating custom, artistic wedding florals for couples interested in a garden-inspired aesthetic.

Website: Queencityblooms.com

Main Website Goals

Highlight the wedding work their most proud of in a visually stunning portfolio
Educate potential clients about their values and services
Encourage potential clients to reach out about their wedding date
Showcase recent work and news in a blog format to feature their expertise, help potential clients envision their own weddings, as well as boost SEO and traffic to the website
Encourage visitors to sign up for their floral planning newsletter to nurture the relationship with potential clients

The Homepage

The homepage opens by showcasing a beautiful example of their floral work front and center, a seasonal bridal bouquet.

We peppered lots of examples of their work, throughout the homepage so that couples could envision their weddings with QCB’s work.

The homepage includes free resources to help couples that are currently planning their weddings to think about floral elements and help plan their budgets.

We also have a dynamic section that automatically updates every time a new blog post is published to keep things fresh.

And finally, we wrap up with a few testimonials from past clients, as well as a final call to action to sign up for their newsletter.

The footer (which shows on every page of the website) includes links to all of the main navigation pages, a CTA to follow them on Instagram, as well as contact information.

The Blog

The Blog is essentially an extension of Queen City Blooms’ portfolio. Here they highlight recent weddings, and also news and inspiration from time-to-time. The blog categories are listed at the top of the page so visitors can easily sort through the content most relevant to them.

Each Individual blog post page includes long form descriptions of recent weddings, as well as lots of stunning photos and details. It’s a great opportunity for them to work on SEO keywords, highlight other wedding vendors in the area, and continue showcasing work they’re proud of.